A lot of you might remember that back in 2009 I ran a Kickstarter campaign to raise funds for the Five Times August album “Life As A Song.” Back then the site was still in beta testing and I was one of the lucky few musicians to take advantage of the site before it became the quintessential online funding tool it is today for so many other artists. My project was the first to raise what was considered (back then) a tremendous amount of money… $20,000 in 31 days. A project that size is pretty typical now, but at that time it was a pretty extravagant venture. It was certainly an exciting month, to say the least, and we somehow managed to actually pull it off with help from the fans. Obviously since then Kickstarter has become a much bigger online commodity and you’d be hard pressed to find anyone who isn’t friends with someone (or friends of a friend of someone) who hasn’t raised or given funds through the site.
So while it’s all great and good that we raised the money and got the album released with the ’09 project, I was actually ballsy enough to try it again a year later in 2010 while we were on tour in the RV. In short, I don’t know what all factored in during the second go around, maybe it was simply the fact that it WAS the second go around, but unfortunately Kickstarter project #2 didn’t succeed. If you’re familiar with the site you know that if a project is unsuccessful the artist/creator does not get any of the funds and the end result is basically as if it never happened. I was pretty upset and depressed about that at the time. The second campaign was so crucial to making the next FTA album that after the project failed I basically scrapped it all together. You may have noticed that there really hasn’t been a new full length album from FTA since ’09’s “Life As A Song,” only a couple of digital singles have been released (The Minute & Fix Me) along with a second volume of the “Acoustic Sessions” series. That’s the constant dilemma of the indie artist, finding funds to not only make a living, but to continue producing new work. So, that little heartbreak from the second Kickstarter shut me down for a bit. It eventually sparked the notion that maybe I should try something different and give myself a fresh start with a side project. That’s when I began work on Music by Bradley James. It’s been a great second outlet for my creativity over the last year or so, and though it has taken a while to get the wheels in motion we’re just about ready to release some new music again… just about, BUT… I’m going to need your support getting over the last hurdle…
In the coming weeks I’ll be launching a new campaign on the site PledgeMusic.com to raise the final amount needed to finish up the first Bradley James EP. Don’t worry, I’m not shooting for $20,000 again! The goal amount will be just enough to get the tracks mixed, mastered, and into a nice little CD package for you. In addition to the EP being offered in digital and physical formats, I’ll be offering some really unique one of a kind and limited items to pledgers. I won’t get too heavy into details as of yet, I’m still putting it all together as we speak, but expect some interesting stuff! It should be a lot of fun and I sincerely hope you are excited to take part! To entice you to help finish the EP I’ll be ‘unvailing’ audio for the first track the day the campaign begins (I figure you probably want to hear SOMETHING before handing over your dollars!)
So why am I telling you this now and not a few weeks from now? Well, I’m telling you because I basically want you to be ready! There are a ton of artists raising money for their own album, it’s a very saturated avenue to go down right now. But, truth be told, this new fan funded business model IS the new model for indie acts, that’s why so many are doing it now. I’ve already stood on both sides of the fence having had a success and a failure with the Kickstarter campaigns. The outcome? One side got my album a review in People Magazine, the other ceased production all together, leaving songs unfinished, incomplete, and unheard. I don’t want the ladder to happen again, it’s a sad situation to be in! So, consider this blog entry something of a “save the date” without a specific date, just know it’s coming! I’m very excited about the new songs and I think you’ll be pleasantly surprised to hear what I’ve been working on.
With that said, hang tight! Next time you hear from me we’ll be up and running!